{"id":636,"date":"2025-10-13T10:58:27","date_gmt":"2025-10-13T13:58:27","guid":{"rendered":"https:\/\/www.ufpb.br\/cga\/?page_id=636"},"modified":"2026-03-24T10:22:52","modified_gmt":"2026-03-24T13:22:52","slug":"campanhas-de-sensibilizacao-ambiental","status":"publish","type":"page","link":"https:\/\/www.ufpb.br\/cga\/campanhas-de-sensibilizacao-ambiental\/","title":{"rendered":"Campanhas de sensibiliza\u00e7\u00e3o ambiental"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">A Universidade Federal da Para\u00edba (UFPB), por meio de sua <strong>Comiss\u00e3o de Gest\u00e3o Ambiental (CGA)<\/strong> e em conson\u00e2ncia com o <strong>Plano de Log\u00edstica Sustent\u00e1vel (PLS)<\/strong> e os <strong>Objetivos de Desenvolvimento Sustent\u00e1vel (ODS)<\/strong> da ONU, desenvolve diversas campanhas e programas de sensibiliza\u00e7\u00e3o ambiental.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Essas a\u00e7\u00f5es visam envolver a comunidade acad\u00eamica ( terceirizados, t\u00e9cnicos, docentes e estudantes) na ado\u00e7\u00e3o de pr\u00e1ticas mais respons\u00e1veis, alinhando a efici\u00eancia operacional da Universidade com a responsabilidade socioambiental.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/IMG-20250612-WA0008-edited.jpg\" alt=\"\" class=\"wp-image-716\" style=\"width:670px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/IMG-20250612-WA0008-edited.jpg 1200w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/IMG-20250612-WA0008-edited-300x169.jpg 300w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/IMG-20250612-WA0008-edited-1024x576.jpg 1024w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/IMG-20250612-WA0008-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eixos de Campanhas e Programas de Sensibiliza\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">As campanhas na UFPB geralmente se concentram em tr\u00eas eixos, que refletem as metas do PLS e dos ODS, especialmente o <strong>ODS 12 (Consumo e Produ\u00e7\u00e3o Respons\u00e1veis)<\/strong>:<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">1. Consumo Consciente e Racionaliza\u00e7\u00e3o de Recursos <\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Este \u00e9 um foco central, diretamente ligado \u00e0 meta de racionaliza\u00e7\u00e3o de bens e servi\u00e7os do PLS e ao ODS 12.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"1000\" src=\"http:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/Campanha-do-Papel-CCHLA.jpg\" alt=\"\" class=\"wp-image-741\" style=\"width:197px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/Campanha-do-Papel-CCHLA.jpg 990w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/Campanha-do-Papel-CCHLA-297x300.jpg 297w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/Campanha-do-Papel-CCHLA-768x776.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Temas das Campanhas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Uso eficiente de \u00c1gua e Energia:<\/strong> Monitoramento de vazamentos no Campus. Divulga\u00e7\u00e3o de pr\u00e1ticas simples como apagar a luz ao sair do ambiente, desligar monitores, usar a escada e regular o uso de ar-condicionado. <\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Redu\u00e7\u00e3o do Desperd\u00edcio:<\/strong> Incentivo ao uso consciente de papel, cartuchos de impress\u00e3o e materiais de escrit\u00f3rio.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Compra sustent\u00e1vel:<\/strong> Sensibiliza\u00e7\u00e3o sobre a import\u00e2ncia de crit\u00e9rios sustent\u00e1veis nas aquisi\u00e7\u00f5es e contrata\u00e7\u00f5es (ODS 12).<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Consumo Consciente<\/strong>: conscientiza\u00e7\u00e3o sobre <strong>n\u00e3o-uso<\/strong> de copos descart\u00e1veis e redu\u00e7\u00e3o no consumo de pl\u00e1sticos.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"http:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-724x1024.png\" alt=\"\" class=\"wp-image-1076\" style=\"width:229px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-724x1024.png 724w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-212x300.png 212w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-768x1086.png 768w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-1086x1536.png 1086w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo-1448x2048.png 1448w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/11\/CARTAZ-Adote-seu-copo.png 1587w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2026\/03\/CARTAZ-Adote-seu-copo-1.png\" target=\"_blank\" rel=\"noreferrer noopener\">CARTAZ- Adote seu copo<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2026\/03\/CARTAZ-Cada-gota-e-importante.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">CARTAZ &#8211; Cada gota \u00e9 importante<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2026\/03\/CARTAZ-Poupe-Energia-1.png\" target=\"_blank\" rel=\"noreferrer noopener\">CARTAZ &#8211; Poupe Energia<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">2. Gest\u00e3o de Res\u00edduos S\u00f3lidos<\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Essas campanhas contribuem diretamente para o PLS e para a meta do ODS 12 de reduzir a gera\u00e7\u00e3o de res\u00edduos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/IMG-20250606-WA0116-768x1024.jpg\" alt=\"\" class=\"wp-image-318\" style=\"width:215px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/IMG-20250606-WA0116-768x1024.jpg 768w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/IMG-20250606-WA0116-225x300.jpg 225w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/IMG-20250606-WA0116.jpg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Programas e Campanhas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Coleta Seletiva:<\/strong> A\u00e7\u00f5es de educa\u00e7\u00e3o e orienta\u00e7\u00e3o sobre a separa\u00e7\u00e3o correta dos res\u00edduos (lixo org\u00e2nico e recicl\u00e1vel) e a log\u00edstica de descarte dentro dos campi. Parcerias com cooperativas e associa\u00e7\u00f5es para a coleta.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Compostagem:<\/strong> Promo\u00e7\u00e3o e divulga\u00e7\u00e3o do programa de compostagem, incentivando a destina\u00e7\u00e3o correta dos res\u00edduos org\u00e2nicos. Campanha cont\u00ednua de doa\u00e7\u00e3o  respons\u00e1vel de composto org\u00e2nico para pessoas e entidades interessadas.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Gest\u00e3o de Res\u00edduos Especiais:<\/strong> Orienta\u00e7\u00e3o para o descarte adequado de res\u00edduos perigosos, l\u00e2mpadas fluorescentes, pilhas, baterias e res\u00edduos eletroeletr\u00f4nicos.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Acesse os nossos modelos:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2026\/03\/CARTAZ-Coleta-Seletiva-2.png\" target=\"_blank\" rel=\"noreferrer noopener\">CARTAZ- Coleta Seletiva<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2026\/03\/CARTAZ-Doacao-de-adubo.png\" target=\"_blank\" rel=\"noreferrer noopener\">CARTAZ- Doa\u00e7\u00e3o de adubo<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">3. Comunica\u00e7\u00e3o e Divulga\u00e7\u00e3o<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/SNCT-2025-10-30-5-768x1024.jpeg\" alt=\"\" class=\"wp-image-940\" style=\"width:373px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/SNCT-2025-10-30-5-768x1024.jpeg 768w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/SNCT-2025-10-30-5-225x300.jpeg 225w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/10\/SNCT-2025-10-30-5.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>A\u00e7\u00f5es de Sensibiliza\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>M\u00eddias Digitais:<\/strong> Uso de canais como o <a href=\"https:\/\/www.instagram.com\/cgaufpb\/\">Instagram da CGA<\/a> para um Plano de Publica\u00e7\u00f5es cont\u00ednuo sobre sustentabilidade, datas comemorativas e reflex\u00f5es ambientais.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Calend\u00e1rio da Sustentabilidade:<\/strong> Elabora\u00e7\u00e3o de materiais e eventos alinhados a datas ambientais importantes. <a href=\"https:\/\/www.ufpb.br\/cga\/calendario-ambiental-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visite a p\u00e1gina!<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Palestras e Rodas de Debate:<\/strong> Realiza\u00e7\u00e3o de encontros e forma\u00e7\u00f5es para a comunidade acad\u00eamica sobre temas do PLS, ODS e pr\u00e1ticas sustent\u00e1veis. Como exemplo, tivemos nosso <a href=\"https:\/\/www.ufpb.br\/cga\/eixos-do-pls\/\">I F\u00f3rum de Sustentabilidade Ambiental<\/a> em setembro de 2025.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">As campanhas de sensibiliza\u00e7\u00e3o da UFPB s\u00e3o um esfor\u00e7o cont\u00ednuo para fortalecer a cultura da institui\u00e7\u00e3o em dire\u00e7\u00e3o a um futuro mais sustent\u00e1vel. Buscamos por meio de nossas campanhas, <strong>traduzir os princ\u00edpios do PLS e os compromissos dos ODS em a\u00e7\u00f5es pr\u00e1ticas e cotidianas<\/strong>, a\u00e7\u00f5es essas que podem, e devem, ser praticadas em nossas casas tamb\u00e9m. Como dizia a vov\u00f3:<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>&#8220;Costume de casa vai \u00e0 pra\u00e7a!&#8221;<\/strong> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">O ditado popular significa que os h\u00e1bitos, valores, a educa\u00e7\u00e3o e o comportamento que uma pessoa aprende dentro de sua casa (em seu ambiente familiar e privado) ser\u00e3o inevitavelmente manifestados e revelados quando ela estiver em p\u00fablico (na &#8220;pra\u00e7a&#8221;, que representa o conv\u00edvio social). Mas, vamos fazer um trocadilho:<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Costume n\u00e3o criado em casa, n\u00e3o vai a pra\u00e7a!<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">E a\u00ed, o que voc\u00ea acha?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"http:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1.png\" alt=\"\" class=\"wp-image-362\" style=\"width:205px;height:auto\" srcset=\"https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1.png 512w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-300x300.png 300w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-150x150.png 150w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-270x270.png 270w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-192x192.png 192w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-180x180.png 180w, https:\/\/www.ufpb.br\/cga\/wp-content\/uploads\/sites\/79\/sites\/365\/2025\/09\/cropped-Banner-para-loja-de-eletronicos-smartphone-desconto-preto-e-vermelho-1920-_20250910_063234_0000-1-scaled-1-32x32.png 32w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Universidade Federal da Para\u00edba (UFPB), por meio de sua Comiss\u00e3o de Gest\u00e3o Ambiental (CGA) [&hellip;]<\/p>\n","protected":false},"author":397,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-636","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/pages\/636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/users\/397"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/comments?post=636"}],"version-history":[{"count":16,"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/pages\/636\/revisions"}],"predecessor-version":[{"id":1723,"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/pages\/636\/revisions\/1723"}],"wp:attachment":[{"href":"https:\/\/www.ufpb.br\/cga\/wp-json\/wp\/v2\/media?parent=636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}