{"id":764,"date":"2026-02-04T12:20:05","date_gmt":"2026-02-04T15:20:05","guid":{"rendered":"https:\/\/www.ufpb.br\/comconf\/?p=764"},"modified":"2026-02-04T12:27:44","modified_gmt":"2026-02-04T15:27:44","slug":"a-integridade-se-constroi-com-valores-nosso-compromisso-com-o-servico-publico","status":"publish","type":"post","link":"https:\/\/www.ufpb.br\/comconf\/sem-categoria\/a-integridade-se-constroi-com-valores-nosso-compromisso-com-o-servico-publico\/","title":{"rendered":"A Integridade se Constr\u00f3i com Valores: Nosso Compromisso com o Servi\u00e7o P\u00fablico"},"content":{"rendered":"\n<p>A busca por uma gest\u00e3o \u00e9tica e transparente na UFPB vai al\u00e9m do cumprimento de normas e regulamentos; ela nasce da pr\u00e1tica di\u00e1ria de valores fundamentais. A Comiss\u00e3o de Conformidade, em conson\u00e2ncia com as diretrizes da Controladoria-Geral da Uni\u00e3o (CGU), reafirma que a integridade p\u00fablica \u00e9 o alicerce para que a nossa Universidade cumpra sua miss\u00e3o social com excel\u00eancia.<\/p>\n\n\n\n<p>Para que o servi\u00e7o p\u00fablico seja verdadeiramente efetivo, destacamos os valores que norteiam nossa conduta e que devem ser compartilhados por todos os servidores, gestores e colaboradores:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/www.ufpb.br\/comconf\/wp-content\/uploads\/sites\/79\/sites\/212\/2026\/02\/valores-do-servico-publico-interna.png\" alt=\"\" class=\"wp-image-765\" srcset=\"https:\/\/www.ufpb.br\/comconf\/wp-content\/uploads\/sites\/79\/sites\/212\/2026\/02\/valores-do-servico-publico-interna.png 750w, https:\/\/www.ufpb.br\/comconf\/wp-content\/uploads\/sites\/79\/sites\/212\/2026\/02\/valores-do-servico-publico-interna-300x160.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Primazia do Interesse P\u00fablico<\/h4>\n\n\n\n<p>O interesse da sociedade e da comunidade acad\u00eamica deve estar sempre acima de interesses privados. Agir com integridade significa garantir que cada decis\u00e3o administrativa ou acad\u00eamica vise o bem comum.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Imparcialidade e Objetividade<\/h4>\n\n\n\n<p>No exerc\u00edcio de nossas fun\u00e7\u00f5es, devemos atuar de forma neutra e justa, tratando a todos com igualdade e baseando nossas decis\u00f5es em crit\u00e9rios t\u00e9cnicos e legais, sem favoritismos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Integridade e Honestidade<\/h4>\n\n\n\n<p>\u00c9 a coer\u00eancia entre o que dizemos e o que fazemos. \u00c9 agir com retid\u00e3o, mesmo quando n\u00e3o h\u00e1 monitoramento direto, protegendo o patrim\u00f4nio p\u00fablico e a imagem da nossa institui\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Profissionalismo e Compet\u00eancia<\/h4>\n\n\n\n<p>Servir \u00e0 UFPB exige empenho t\u00e9cnico e atualiza\u00e7\u00e3o constante. O profissionalismo reflete o respeito ao cidad\u00e3o que financia a universidade p\u00fablica e espera resultados de alta qualidade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Transpar\u00eancia e Presta\u00e7\u00e3o de Contas (Accountability)<\/h4>\n\n\n\n<p>A transpar\u00eancia \u00e9 o melhor ant\u00eddoto contra desvios. Devemos ser abertos sobre nossos atos, facilitando o acesso \u00e0 informa\u00e7\u00e3o e prestando contas de forma clara \u00e0 sociedade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Respeito e Cortesia<\/h4>\n\n\n\n<p>Um ambiente \u00edntegro \u00e9, acima de tudo, um ambiente respeitoso. O trato cordial com colegas, alunos e cidad\u00e3os \u00e9 essencial para uma cultura organizacional saud\u00e1vel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Participe e Proteja Nossa Cultura de Integridade<\/h3>\n\n\n\n<p>A consolida\u00e7\u00e3o de uma cultura de integridade na UFPB \u00e9 uma responsabilidade compartilhada. Caso voc\u00ea presencie condutas que firam esses valores ou suspeite de irregularidades, a Universidade disp\u00f5e de um canal oficial, seguro e transparente para o registro de den\u00fancias e manifesta\u00e7\u00f5es.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Canais de Den\u00fancia:<\/strong> As comunica\u00e7\u00f5es devem ser feitas diretamente \u00e0 <strong>Ouvidoria da UFPB<\/strong>, que garante o sigilo e o tratamento adequado de cada relato. \ud83d\udd17 <strong>Acesse aqui:<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ufpb.br\/ouvidoria\/\">ufpb.br\/ouvidoria<\/a><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Nosso Olhar para o Futuro<\/h3>\n\n\n\n<p>Investir nesses valores e na forma\u00e7\u00e3o dos nossos servidores \u00e9 fortalecer uma cultura baseada na responsabilidade e no respeito ao interesse p\u00fablico. A Comiss\u00e3o de Conformidade trabalha para que a integridade n\u00e3o seja apenas um conceito, mas um valor essencial e inegoci\u00e1vel da UFPB.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Cr\u00e9ditos<\/strong>: <em>Este texto foi elaborado pela Comiss\u00e3o de Conformidade da UFPB com base nos par\u00e2metros da campanha de Integridade P\u00fablica da <strong>Controladoria-Geral da Uni\u00e3o (CGU)<\/strong>. Para saber mais sobre os valores do servi\u00e7o p\u00fablico federal, acesse o <a href=\"https:\/\/www.gov.br\/cgu\/pt-br\/centrais-de-conteudo\/campanhas\/integridade-publica\/valores\" target=\"_blank\" rel=\"noreferrer noopener\">Portal da CGU<\/a>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1198d31 wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><div style=\"margin-bottom:6px;\" class=\"is-default-size aligncenter wp-block-site-logo\"><a href=\"https:\/\/www.ufpb.br\/comconf\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"1184\" height=\"1094\" 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A Comiss\u00e3o de Conformidade, em conson\u00e2ncia com as diretrizes da Controladoria-Geral da Uni\u00e3o (CGU), reafirma que a integridade p\u00fablica \u00e9 o alicerce para que a nossa Universidade cumpra sua [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/posts\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/users\/446"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":1,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"predecessor-version":[{"id":766,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/posts\/764\/revisions\/766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufpb.br\/comconf\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}