{"id":111,"date":"2025-03-21T09:31:47","date_gmt":"2025-03-21T12:31:47","guid":{"rendered":"https:\/\/www.ufpb.br\/gcet\/?page_id=111"},"modified":"2026-05-09T18:32:02","modified_gmt":"2026-05-09T21:32:02","slug":"livros-marketing-e-gestao-do-turismo-e-da-hotelaria","status":"publish","type":"page","link":"https:\/\/www.ufpb.br\/gcet\/livros-marketing-e-gestao-do-turismo-e-da-hotelaria\/","title":{"rendered":"Livros &#8211; Marketing e gest\u00e3o do Turismo e da Hotelaria"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"824\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/SOCIAL.png\" alt=\"\" class=\"wp-image-320\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/SOCIAL.png 593w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/SOCIAL-216x300.png 216w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Turismo_e_Hotelaria_No_contexto_da_Respo.pdf\" data-type=\"link\" data-id=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Turismo_e_Hotelaria_No_contexto_da_Respo.pdf\">TURISMO E HOTELARIA NO CONTEXTO DA RESPONSABILIDADE SOCIAL<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"801\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/GESTAO.png\" alt=\"\" class=\"wp-image-321\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/GESTAO.png 585w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/GESTAO-219x300.png 219w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Turismo_e_Hotelaria_no_Contexto_da_Gesta.pdf\" data-type=\"link\" data-id=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Turismo_e_Hotelaria_no_Contexto_da_Gesta.pdf\">TURISMO E HOTELARIA NO CONTEXTO DA GEST\u00c3O<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"794\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/HOTELARIA.png\" alt=\"\" class=\"wp-image-322\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/HOTELARIA.png 496w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/HOTELARIA-187x300.png 187w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Cartilha_Plano_de_Marketing_aplicada_ao.pdf\" data-type=\"link\" data-id=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Cartilha_Plano_de_Marketing_aplicada_ao.pdf\">PLANO DE MARKETING APLICADO AO SETOR HOTELEIRO<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"637\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/TURISMO.png\" alt=\"\" class=\"wp-image-329\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/TURISMO.png 359w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/TURISMO-169x300.png 169w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Cartilha_Plano_de_Marketing_Turistico.pdf\" data-type=\"link\" data-id=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/04\/Cartilha_Plano_de_Marketing_Turistico.pdf\">PLANO DE MARKETING TUR\u00cdSTICO<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2-725x1024.jpg\" alt=\"\" class=\"wp-image-1311\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2-725x1024.jpg 725w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2-212x300.jpg 212w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2-768x1085.jpg 768w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2-1087x1536.jpg 1087w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/Cartilha_COMPREENDENDO_O_ENDOMARKETING-1_page-0001-1-2.jpg 1241w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2025\/09\/cartilha-compreendendo-o-endomarketing-2.pdf\">COMPREENDENDO O ENDOMARKETING<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001.jpg\" class=\"wp-block-file__button wp-element-button\" download>Baixar<\/a><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1747\" src=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1-724x1024.jpg\" alt=\"\" class=\"wp-image-1747\" srcset=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1-724x1024.jpg 724w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1-212x300.jpg 212w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1-768x1086.jpg 768w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1-1086x1536.jpg 1086w, https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed-1_page-0001-1.jpg 1241w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><div class=\"linha-header\"><a href=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed.pdf\" data-type=\"link\" data-id=\"https:\/\/www.ufpb.br\/gcet\/wp-content\/uploads\/sites\/79\/sites\/273\/2026\/01\/1-Cartilha-CVC-2026_compressed.pdf\">CRIA\u00c7\u00c3O DE VALOR COMPARTILHADO MEIOS DE HOSPEDAGEM<\/a><\/div><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TURISMO E HOTELARIA NO CONTEXTO DA RESPONSABILIDADE SOCIAL TURISMO E HOTELARIA NO CONTEXTO DA GEST\u00c3O [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/pages\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":9,"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/pages\/111\/revisions"}],"predecessor-version":[{"id":2038,"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/pages\/111\/revisions\/2038"}],"wp:attachment":[{"href":"https:\/\/www.ufpb.br\/gcet\/wp-json\/wp\/v2\/media?parent=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}