Word of the Year Series

Research team: Rafaela Sousa; Anna Sousa; Marcela Gonzaga; Maria Vanessa de Lima; Marcos Vinicius Araújo. December, 2025.

Welcome to ‘Word of the Year Series’, a project designed by Saber Conectado. The Word of the Year refers to a tradition in which different dictionaries and language organizations identify new or emerging words with social and cultural significance. In 2025, many words (or phrases) are connected to AI and online culture.

Click the pictures below to learn more them. You may also check our posts @saberconectado.ufpb on Instagram for extra content.