Word of the Year Series

Saber Conectado research team: Rafaela Sousa; Anna Sousa; Marcela Gonzaga; Maria Vanessa de Lima; Marcos Vinicius Araújo. December 2025.

Welcome to “Word of the Year Series”, a new project designed by Saber Conectado. The Word of the Year refers to a tradition in which different dictionaries and language organizations identify new or emerging words with social and cultural significance. In 2025, many words (or phrases) are connected to AI and online culture.

Rage bait

Parasocial

Vibe coding

AI slop